Life Before Photoshop -1950
Bruce Mozert was renowned for being pretty innovative, coming up with underwater tricks to make these scenes seem as real as possible including using baking powder to create the powdery “smoke” coming out of the underwater barbecue.
The Paper Company’s new graphic and carton board swatch book is one of the most complex print projects we’ve ever undertaken. Featuring multiple combinations of litho, digital and screen print processes, the swatch shows printers and design specifiers what can be achieved across a wide range of packaging products.
Key to the swatch is a range of beautiful tree images shot by OPX at Kew Gardens. These highly detailed images reflect the contrasting surfaces of the different materials and are delivered in a flip-book format that allows side-by-side comparison of the various product types.
In a market that is expanding and highly competitive, it’s our hope that this swatch will inspire people to be more adventurous about the materials and processes they use for packaging projects. Much thanks to Abstract Group for their usual print excellence and patience beyond the call of duty!
Alan Fletcher, one of the dudes who founded Pentagram. Still rockin.’
PSA poster series that I just finished, self-initiated after seeing one too many kids eating Doritos for breakfast at the bus stop.
I wanted to speak to kids without blatantly demonizing candy or forcibly lecturing about the merits of fruits and vegetables. Everyone else is out there slamming kids with facts about corn syrup, but their language isn’t that of information; it’s that of pictures. The phrase “You Are What You Eat” just happens to already be a part of their vernacular so it worked as the perfect, so-familiar-you-already-know-it headline accompaniment.
Copyright reserved by whatever sage old grandmother first spoke these wise, wise words.
gradients never looked so good